And with our powers combined, we brought to life the fiery creature you know and love as Yellowbird.
Born of grit and glory in a shady corner of Southeast Austin where most dare not tread, the Yellowbird saga began. A passionate grower of super hot peppers and a stubborn, self–taught sauce master, we entered the realm of forgotten thinking—the sliver of perpetual twilight where nature and art collide—and we haven’t looked back since 2012.
There’s nothing more powerful than a simple idea whose time has come—return to nature and work with it, not against it. When a fortunate rhythm has struck and you can blissfully get lost in the sauce for all eternity, that’s when you know an idea simply needs some watering.
We take extreme ownership of our process. It’s the process that gives soul to the things we make. From the specialty peppers we grow with love, to the small farms and farmers we work with, to the lively humans that make up our team, we can’t help but love what we do... and it shows.
While it’s true all birds have a natural “immunity” to the heat from spicy peppers, our Yellowbird embodies what it means to truly live a life filled with courage and determination. It’s a contagious attitude of spunky and spicy proportion with which we dare surround ourselves.
